How would you describe the role of the Marketing function
within your organisation?
Next: Strategy question 2
How is the marketing budget spent?
Next: Strategy question 3
How digital is the current scope of marketing activities?
Next: Strategy question 4
How do marketing activities impact business success (e.g.
performance of the global/regional/geographical unit)?
Next: Strategy question 5
How is the Marketing function assessed on its performance?
Next: Organisation question 1
Where does the Marketing function sit within the
organisation, and who are its functional decision makers?
Next: Organisation question 2
How much does the Marketing function work with the other
organisational functions?
Next: Organisation question 3
How is the Marketing function structured for global and
local decision-making?
Next: Organisation question 4
How does your organisation typically resource the Marketing
function?
Next: Talent question 1
What is your organisation’s investment approach to building
up its inhouse marketing capabilities?
Next: Talent question 2
What is your organisation’s investment approach to building
up its inhouse marketing capabilities?
Next: Talent question 3
What is your organisation’s investment approach to building
up its inhouse marketing capabilities?
Next: Talent question 4
What is your organisation’s investment approach to building
up its inhouse marketing capabilities?
Next: Technology question 1
What is your organisation’s investment approach to building
up its inhouse marketing capabilities?
Next: Technology question 2
What is your organisation’s investment approach to building
up its inhouse marketing capabilities?
Next: Innovation question 1
What is your organisation’s investment approach to building
up its inhouse marketing capabilities?
Next: Innovation question 1
What is your organisation’s investment approach to building
up its inhouse marketing capabilities?
