Making secondhand the first choice
Upon his return, Isaac joined Carousell Group, the leading recommerce (resale of pre-owned products) business in Greater Southeast Asia and one of Singapore’s newest unicorns. Similar to eBay, Carousell is an online marketplace that facilitates secondhand purchases, with increasing participation among young consumers in the region hoping to reduce waste and support sustainability.
“I led the engineering team that worked on recommerce initiatives to make buying pre-loved items as trusted and frictionless as buying brand-new items, so that secondhand can become the first choice. In turn, this can help us overcome the issue of overconsumption and create a more sustainable world.”
Interestingly, Isaac has always been familiar with the Carousell brand. He became a registered user in year one, back in 2012, after meeting the three co-founders at an NUS booth where they were promoting their new product.
Over the next 10 years, the Group entered seven other markets (Malaysia, Indonesia, Vietnam, Myanmar, Philippines, Taiwan, Hong Kong) under various brand names and attracted tens of millions of users. Today, the team of engineers Isaac manages is located across Singapore, Taiwan and India.
The cultural diversity of the region has had a huge impact on his work. “Overseeing a geographically distributed team takes a greater understanding of the values and intricacies of different cultures,” Isaac notes. “This is especially critical in a management role, where I hope to build genuine trust with my team members so I can help them grow in their careers.”
Another interesting challenge, Isaac says, has been building not a universal product, but one with localised features that cater to the customer needs and behaviours of each market, be it tweaking payment and shipping methods or customising the way meeting locations are set.