When Norman Teh first took on the role as Art Director of local creative consultancy Studio Wong Huzir in 2011, the last thing he was expecting was front row seats to a lesser known side of Singapore.
One of his first projects with the company was helping to set up POSKOD.SG, an edgy online magazine that documented unique people and places in Singapore.
In the process of putting together the magazine, the Malaysian-born designer met movers and shakers of Singapore’s creative community — highly talented individuals who were bold enough to take the path less travelled.
One of Norman’s most memorable encounters was with the founders of Edible Garden City, which specialises in setting up farms in urban environments.
On another occasion, he got to meet an aspiring local entrepreneur who was a kindergarten teacher by day and homemade granola chef by night.
Being at the heart of Singapore’s creative community allowed him the opportunity to meet locals who were shaping the future of the island nation’s potential as a global hub for innovation.
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“I loved it. These individuals were doing intriguing things that I wouldn’t normally associate with Singapore. I guess I came at the right time where I could see and interact with them so I wanted to be a part of this,” says Norman, who recently took on the role of Regional Product Design Lead at ride-hailing company Grab.
